ABOUT US

FREE SHIPPING IS NOW AUTOMATICALLY APPLIED TO ALL ORDERS OVER $80 SENT TO AN AUSTRALIAN ADDRESS.

AFTERPAY IS NOW AVAILABLE ON ALL PRODUCTS

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The (minimink) label was founded by Melbourne mum Ally in 2002.  Ally was working in finance and expecting baby number 2 in July.  She was very mindful of the cold Melbourne winters and wanted something striking, beautiful, different and useful to wrap this baby.

Ally’s creativity took hold and she searched high and low for some high quality faux fur to develop a faux fur blanket to be used when at home and out and about.  The birth of baby Emery Carrick also saw the arrival of the first minimink rug/wrap/throw in golden honey.

Ally found that wherever she went people stopped her and asked where they could also get the blanket.  Baby Emery was pretty cute but the response of the blanket was phenomenal.

 

The label was launched commercially in May 2003 and, since that time, the minimink range has continued to grow and new products have been continually added. Ally continues to be guided by her original principle  – to create products that are beautiful, functional and long lasting.

The birth of Mietta in 2005 brought about the creation of the milk coloured fur range.  Ally’s children have been an active part of the minimink label from that very first product and the three (Aria, Emery and Mietta) have been called on to model the range over the years.

The faux fur is manufactured specifically to Ally’s requirements for each order to ensure that the quality is maintained.  The minimink faux fur is so beautifully soft that people often asked if it is real.We love that our faux fur is also called ecological fur – meaning that no animal has been harmed or used in its manufacture.

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The growth in minimink would not have been possible without our customers and we love hearing your stories from all over the world.  Thank you!

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Supporting causes…

(minimink) support two causes particularly close to our heart – children, via the FORGET ME NOT CHILDRENS HOME based in Nepal (www.forgetmenotchildrenshome.org.au) and ANIMALS via the WWF (World Wildlife Foundation).